Tracing Indigo is a thoughtful, sustainable brand specializing in botanical dyeing—offering curated, one-of-a-kind clothing and linens that celebrate the timeless beauty of indigo. Rooted in intention, their pieces are hand-dyed using natural processes that honor the earth and elevate everyday essentials into artful, wearable heirlooms.

When beginning the branding process, the team expressed a clear desire for something calm, natural, elegant, minimal, and deeply connected to their values. It was a joy to collaborate with Tracing Indigo, translating the essence of their craft and mission into a visual identity that feels grounded, serene, and enduring. From color palette to typography to logo development, every element was designed to reflect their passion for sustainable fashion and the quiet magic of botanical dye.