Breathe in Bend began as a passion project co-founded by two Bend locals (including me!) with a mission to deepen community connection and highlight the beauty of mindful living in Central Oregon. From the start, I led the development of the brand’s digital marketing strategy, ensuring everything from content to design aligned with our core values and resonated with our local audience.

I produced all original content for the brand—photography, video, written features, and long-form blog storytelling—creating a consistent stream of visual and editorial material for both the website and social media. Within three months of launch, our strategy drove organic audience growth of 100+ new followers per month.

Through in-depth market research and close collaboration with local creatives, wellness experts, and small business owners, I developed content that was not only authentic, but also meaningful to the community. I also helped maintain brand cohesion across all channels and worked with my team to ensure smooth execution and lasting impact.